Retail-ready beverage tray from K. Hartwall has changed the whole beverage industry in Australia

  • “The Combo trays, when combined with the plastic display pallets have helped the company provide a holistic solution to beverage manufacturers and retailers, saving them money on packaging and handling costs.”

    The challenge

    The challenge
It took several years from Retailquip, K. Hartwall’s distributor in Australia, to develop and gain market acceptance with Australian retailers and vendors. Finally the success came along an innovative tray for beverages. The New Combo CSD has completely changed the landscape for CSD trays in Australia and New Zealand.

    The solution

    The solution
Designed specifically for the Australian market to hold all variants of soft drink bottles including 1.25L, 1.5L, 2.0L and 2.25L, the Combo Tray is lightweight, hygienic and durable, and an improvement on current trays in the market due to its unique bottle holding mechanism through the closure rather than the base of the bottle. This makes the unit much more stable in transit improving safety and ensuring better presentation of the product on the floor.